Why Toodo?

The way we manage and prioritize our to-do lists has changed very little in the last few thousand years. You wake up, think about what you need to do, write it down (on some paper, or a post-it, or a Google doc), and then struggle through the day trying to get it done, all the while being assailed by demands from co-workers, or clients, or noisy apps.

Execs in boardrooms and struggling musicians in bedrooms both scribble stuff down, try and fail to do it all, then try again tomorrow.

In the next few years things will change - the AI systems that help us generate images or search for answers will also revolutionize the way we prioritize and get our work done. That’s what we’re interested in.

Both of us care a lot about people - helping people get things done, and improving the systems that let them do that. We’ve done that in the physical world, working out the most efficient ways to route people or packages at Amazon and Uber. And we’ve done it in the world of work; helping people find new jobs and opportunities at places like LinkedIn.

With Toodo, we’re building a platform where AI can pull in all of the work you have to get done - from your emails, Slack, physical notes, whatever - work with you to prioritize it, and free you up to focus on what’s most important. Nothing gets lost, there’s always enough time, and instead of waking up every day to a blank piece of paper, you get a head-start on doing what matters.

58% of knowledge work is “work about work” - meetings, alignment, prioritization. Time spent being creative with colleague, or setting a new direction for a team or business, is essential. Time spent updating GANTTs, or mapping dependencies, is tedious.

With Toodo, we want to let you hand off the mundane stuff, and focus on what matters.

Ben & Mark